Privacy Policy

Last Updated: June 22, 2025

This Privacy Policy (“Policy“) applies to Silk Road Music Shop (“we,” “us,” or “our“), located at 77 Xueyuan Road, Tower B Knowledge City, 7/F, Xihu, Hangzhou, China.

This Policy explains how we collect, use, disclose, and protect your personal data when you visit our website, make purchases, or interact with our services. By using our website or providing your data, you agree to this Policy. If you disagree, please discontinue use.

1. Personal Data We Collect

We may collect:

A. Data Provided by You

Contact details (name, email, phone, shipping/billing address).
Payment information (credit card/bank details processed securely via third-party processors).
Order history, preferences, and feedback.
Account credentials (if you create a profile).
Communications (emails, customer service inquiries).

B. Automatically Collected Data

Cookies & Tracking: We use cookies, web beacons, and similar tech to improve user experience, analyze traffic, and personalize ads.
Log Data: IP address, browser type, pages visited, referral URLs, timestamps.
Analytics: Google Analytics (see Section 7) and Facebook Pixel (see Section 8) for marketing insights.

2. How We Use Your Data

We process your data to:

Fulfill orders, process payments, and deliver products.
Communicate updates, offers, and respond to inquiries.
Improve our website, services, and customer experience.
Comply with legal obligations (e.g., tax, fraud prevention).
Send marketing (with consent; opt-out anytime).

3. Legal Basis for Processing (GDPR Compliance)

Under GDPR, we rely on:

Contractual necessity (processing orders).
Legitimate interest (fraud prevention, website analytics).
Consent (for marketing; withdraw anytime).

4. Data Sharing & International Transfers

We may share data with:

Service Providers: Payment processors (e.g., PayPal, Stripe), shipping carriers, IT support.
Legal Authorities: If required by law (e.g., tax audits, court orders).
Business Transfers: In case of mergers/acquisitions.

For transfers outside the EU/USA (e.g., to China), we use Standard Contractual Clauses (SCCs) or other GDPR-compliant safeguards.

5. Your Rights (GDPR & CCPA)

You may:

Access, correct, or delete your data.
Restrict processing or request portability.
Opt out of marketing (via unsubscribe link or email request).
Withdraw consent (where applicable).
Lodge complaints with EU/US regulators.

To exercise rights, contact:

Email: [privacy@silkroadmusicshop.com]
Mail: Silk Road Music Shop, 77 Xueyuan Road, Tower B Knowledge City, 7/F, Xihu, Hangzhou, China.

6. Cookies & Tracking Technologies

We use:

Essential cookies (for site functionality).
Analytics cookies (Google Analytics; opt-out here).
Marketing cookies (Facebook Pixel; adjust preferences via Facebook settings).

Manage cookies via browser settings. Disabling may affect site functionality.

7. Data Retention

We retain data:

For orders: As long as required for legal/tax purposes.
For marketing: Until consent is withdrawn.
For analytics: Aggregated/anonymized where possible.

8. Children’s Privacy

We do not knowingly collect data from children under 16. Parents/guardians may contact us to remove such data.

9. Security Measures

We implement:

Encryption (SSL for payments).
Access controls.
Regular security audits.

However, no system is 100% secure—report breaches to us immediately.

10. Policy Updates

We may update this Policy. Changes will be posted here with a new “Last Updated” date. Continued use constitutes acceptance.

11. Contact Us

For questions or requests:

Email: support@silkroadmusicshop.com
Whatsapp: [+1 (3127090490)]
Address: Silk Road Music Shop, 77 Xueyuan Road, Tower B Knowledge City, 7/F, Xihu, Hangzhou, China.

For EU-specific inquiries, our GDPR Representative: [Insert if applicable].

Complaints

EU users may contact their local data protection authority.
US users may file complaints with the FTC.

This Policy is governed by Chinese law, with disputes resolved in Hangzhou courts. For EU users, GDPR rights take precedence.